On February 14, Zlatan Ibrahimović scored a goal against Caen and then proceeded to take off his shirt.
The move may have gotten him a yellow card, but it also got him a lot of attention for a much bigger issue: world hunger.
The Paris Saint-Germain striker had 50 names temporarily tattooed on his torso of starving children around the world to help promote The World Food Programme’s initiative “805 Million Names.”
“If I could, I would write all the names of people suffering from hunger on my body. But they are 805 million. It is a disaster,” he says.
The WFP is part of the United Nations, and the organization reaches more than 80 million people with food assistance in 75 countries each year.
“I had a dream that someone could convey this message in a simple way. We thought of Zlatan Ibrahimovic, who is always asked for his autograph,” said Marina Catena, director of the WFP in France. “So why shouldn’t it be Zlatan who has the autographs on his body this time? We’re proud that he accepted to convey this message.”
As a result of his charitable stunt, Ibrahimović is suspended and will not be playing in their game against Monaco on March 1.
20th Century Fox approached videographer Casey Neistat to create an ad campaign that motivates and inspires in order to promote their new movie The Secret Life of Walter Mitty. He wanted to spend the entire budget of $25,000 on the recovery effort of the typhoon that recently hit the Philippines. They agreed. Check out this video to see what Casey did with the money.