charity

Via: SallyMacDonaldFox26
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Hey, remember that stupid, viral challenge a few summers ago that had celebrities and your weird aunt on Facebook alike dumping a bucket of ice water over their heads? A lot of people at the time criticized it for being the same kind of "slacktivism" as a filter on your profile picture or a status update. Well, for once, we have good news. THIS ACTUALLY DID SOMETHING. According to the ALS Association, this trend raised $115 million, $77 million went to research which so far has found at least three new gene variants that can be linked to ALS. Here's a nifty infographic showing what happened after people started dousing themselves in ice water.


viaALS Association

Via: Reddit
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From Reddit user themarkofmarks:

My buddy won 24,000 tickets at Dave and Buster's and gave them away to this kid. Merry Christmas.
By Unknown
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20th Century Fox approached videographer Casey Neistat to create an ad campaign that motivates and inspires in order to promote their new movie The Secret Life of Walter Mitty. He wanted to spend the entire budget of $25,000 on the recovery effort of the typhoon that recently hit the Philippines. They agreed. Check out this video to see what Casey did with the money.

Via: World Food Programme
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On February 14, Zlatan Ibrahimović scored a goal against Caen and then proceeded to take off his shirt.

The move may have gotten him a yellow card, but it also got him a lot of attention for a much bigger issue: world hunger.

The Paris Saint-Germain striker had 50 names temporarily tattooed on his torso of starving children around the world to help promote The World Food Programme’s initiative “805 Million Names.”

“If I could, I would write all the names of people suffering from hunger on my body. But they are 805 million. It is a disaster,” he says.

The WFP is part of the United Nations, and the organization reaches more than 80 million people with food assistance in 75 countries each year.

“I had a dream that someone could convey this message in a simple way. We thought of Zlatan Ibrahimovic, who is always asked for his autograph,” said Marina Catena, director of the WFP in France. “So why shouldn’t it be Zlatan who has the autographs on his body this time? We’re proud that he accepted to convey this message.”

As a result of his charitable stunt, Ibrahimović is suspended and will not be playing in their game against Monaco on March 1.

You can donate to the cause on the WFP website.