The Price is Right has been especially cringeworthy lately.

First we had this little gem a few days ago, where one contestant celebrated his win a bit prematurely, while his competitor made one of the worst bids we have seen.

Until now.

These two clueless contestants seem to think iPhones are made out of solid gold and unicorn tears.

"I hope the marketing people at Apple are watching this," said Drew Carey.

The reactions from the audience are priceless.

Play-Doh has since began to delete pictures of the suspiciously dong-like toy from its public Facebook page, which is of course only making the problem that much worse. So, merry Christmas to all and to all a good wang... er... "Icing Maker."