charity

image ugly christmas sweaters Even England's Royal Family Is Wearing Ugly Christmas Sweaters This Season
Via: VICTORIA JONES
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Actually these are just wax figures. They're wearing ugly Christmas sweaters for a thing called Christmas Jumper Day. It's part of a charity effort to help raise money for needy children around the world.

trending news facebook school photo raises cancer awareness
Via: Julie Apicella
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In a super-touching image, a British Mom posted a back-to-school picture of her daughter Emily after losing her to childhood cancer in a super-effective effort to raise awareness of the disease.





She is encouraging everyone on Facebook to "Go Gold for Cancer Awareness" on your profile pic, like this:




Get all the links to show your support on Facebook and Twitter, and to learn more about the "Go Gold Project" here.


Via: SallyMacDonaldFox26
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Hey, remember that stupid, viral challenge a few summers ago that had celebrities and your weird aunt on Facebook alike dumping a bucket of ice water over their heads? A lot of people at the time criticized it for being the same kind of "slacktivism" as a filter on your profile picture or a status update. Well, for once, we have good news. THIS ACTUALLY DID SOMETHING. According to the ALS Association, this trend raised $115 million, $77 million went to research which so far has found at least three new gene variants that can be linked to ALS. Here's a nifty infographic showing what happened after people started dousing themselves in ice water.


viaALS Association

Via: The Drum
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This is a promotion in the UK to encourage people to try a new Nutella filled Krispy Kreme donut that will start being widely available May 27. The money from the promotional donut sales will go to charity. The video description offers more information:

Krispy Kreme, the American purveyor of all things doughnut, has unveiled an ATM-style contraption in London's Holborn to activate its new Nutty Chocolatta flavour.

The limited edition doughy treat is filled with the popular Nutella sandwich spread and, according a 'leaked memo' PR stunt from the brand, is set to be available nationwide on 27 May.

Krispy Kreme is giving fans the chance to preview the Nutty Chocolatta until 21 May by way of the Hole in the Wall contraption.

Devised by Devries Slam and delivered by creative technology agency Kerve, the system allows passers-by to touch their contactless card to a reader and pay two pounds for their individually-wrapped doughnut. This is presented on a cushion accessed only when a door opens after payment.All proceeds from the activation will be donated to Teenage Cancer Trust.
running charity A Woman Is Running Across the Irish Sea in a Giant Hamster Ball for Charity
Via: sportrelief
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BBC presenter Lindsey Russell is planning to run across the Irish sea from Donaghadee in Northern Ireland and Portpatrick in Scotland. The run will benefit Sport Relief, a UK charity that raises money through sports related events. 

This specially made floating hamster wheel is nicknamed "Bobby". 


via roselawrence

Russell is expected to complete this awesome journey about 14 hours after her start time of 6:30 am today.