coca cola

Once upon a time, Coca-Cola spent $100 million on cans filled with water that spelled like farts. It was supposed to be a massive promotion so that you would find cool things inside the can. These special cans would send a spring-loaded prize flying out of the can as soon as it was tapped. But these cans were also filled with water that smelled like farts. 

Yeah, I think I'll just have a gulp Pepsi. 

They grow 'em big out in Missoula, Montana--literally. The smalltime organic local grocer, Orange Street Food Farm is displaying a bewitching, window-length installation of Toadstool, Luigi, and Mario that consists of 12-pack soda bottles. 

The store's weekend manager disclosed to the press that the whole operation's the ingenious brainchild of a Coca Cola Sales rep (a raise probably fast approaches on the horizon). Here's a closer look at the 12-foot high display: