Who would want to live basically on Mordor's front doorstep?
In an attempt to make country roads a bit safer, the government of South Australia has put up billboards like these which, rather than displaying a bland, cutesy slogan, directly insult would-be drunk drivers. As our Aussie friends would say, "good on ya, SA government!"
As straightforward as these billboards are, they've got nothing on New Zealand anti-drunk driving TV ads, which show dramatizations of people dying rather horrific deaths in car accidents. As if those weren't enough, one of the commercial's slogans is, "if you drive drunk, you're a bloody idiot."