America prefers not to be the runner-up. Instead, we like to be the 1-er up.

Well I declare that tin is the new gold...

... hooray! I win!

After Gabby Douglas's stellar gold medal performance in the individual all-around gymnastics competition on Thursday, NBC aired what can only be described as the worst-timed commercial in their long, tape-delayed history of Olympics coverage. Just watch for yourselves...

I just can't put my thumb on it though.

Top image, top left to bottom right:

- Richard Dawkins, evolutionary biologist who, among many other noteworthy career achievements, first coined the word "meme" (the Internet thanks you!).

- Stephen Hawking, no description needed, he's Stephen Motherf**n' Hawking.

- Peter Higgs, theoretical physicist after whom the Higgs boson was named.

- Brian Cox, particle physicist and ATLAS project contributor at CERN.

Bottom image, left to right:

- Who cares?

Pls to chek out ROFLympics 2012. Is wat Dolan wuold watn.

More lolworthy Olympics coverage here!