Nobody likes any idea as much as they like their own. And nobody likes their own ideas more than upper management. They'll pick a course, no matter how ill-informed or ill-advised that course is, and steer into it full steam ahead. And, yet, still, there is something admirable, at least, in that kind of confidence; no matter how foolhardy it might sometimes be, that attitude is probably how they got where they are in the first place—that or it's their parents' company. Still, sometimes, as a bu…