Via: Today I Found Out
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Once upon a time, Coca-Cola spent $100 million on cans filled with water that spelled like farts. It was supposed to be a massive promotion so that you would find cool things inside the can. These special cans would send a spring-loaded prize flying out of the can as soon as it was tapped. But these cans were also filled with water that smelled like farts. 

Yeah, I think I'll just have a gulp Pepsi. 

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