soda

fail coke pepsi malcolm gladwell
Via: wmn life
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Pepsi is vastly inferior to Coke and everyone knows it. The over-sweetened bullshit that Marty McFly uses as an anchor to whatever year he's in has been the scourge of Taco Bell patrons for decades. Sure, it means we can get Baja Blast for fourth meal, but at what cost.

Even more shocking that in the Pepsi challenge, people prefer the taste of Pepsi to the actual nectar of the gods, Coca Cola, beverage king. How could that be when Pepsi sucks in comparison to Coke. 

via GIPHY

Well, Malcolm Gladwell has the answer, according to Wales Online

“Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test. Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.”

So while Pepsi might be initially more inviting, it's actually shittier upon further inspection. Figures. Enjoy your fleeting moment of joy, Pepsi drinkers, because your moment in the sun is fleeting. 

via GIPHY

montana-grocery-store-super-mario-bros-window-display
Via: spacebargettingmenow
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They grow 'em big out in Missoula, Montana--literally. The smalltime organic local grocer, Orange Street Food Farm is displaying a bewitching, window-length installation of Toadstool, Luigi, and Mario that consists of 12-pack soda bottles. 

The store's weekend manager disclosed to the press that the whole operation's the ingenious brainchild of a Coca Cola Sales rep (a raise probably fast approaches on the horizon). Here's a closer look at the 12-foot high display:

Via: Periodic Videos
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When the soft drink 7-Up first came out it was 'lithiated'. The soda used to include lithium citrate, which is now better known as a mood-stabilizing drug. Similar to how Coca-Cola famously used to contain cocaine, the makers of 7-Up were capitalizing on the popularity of "medicated" soft drinks at the time.

That's what inspired this experiment. The original 7-Up did not contain a chunk of metal lithium but the end result is entertaining. The solution even ends up working as an indicator, changing from colorful to clear and back again depending on the acidity of the solution.

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