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What does it take to get you to vote? Is it civic duty? A profound belief in a candidate? Fear of another candidate?

For almost half the American population, none of these things matter because they don’t vote. In fact, only about 56 percent of Americans voted in 2008. There are no numbers on this, but it’s entirely reasonable to think that maybe more people say “Thanks, Obama” than voted for him.

So what does it take? Money? Would you like money out of a candidate's pocket? Well, that’s not gonna happen, buddy! This is America! We don’t pay for votes here, so take it some place else.

But what about those celebrity videos? Can Stanley Tucci get you to vote? 

via Save the Day

Sorry, Tucc. No. Celebrity videos where they guilt you into voting don’t work because they depend on the old theory of “rational self-interest,” i.e. the idea that people will vote based on heavily-reinforced social norms. People don’t operate based on “rational self interest,” do they? People say that they’re going to vote but, in many cases, don’t actually do it.  

Over on YouTube, The Nerdwriter found something that just might work: shame. That’s right, if shamed into it, people will vote. He offers some different methods for implementing the age-old practice of shame, like a thing on Facebook that says “I Voted” or, the Scarlett Letter of the digital age, “I Didn’t Vote.”

via Hardware Zone

Check out the video for some more facts about voter turnout. You will sound so smart next time the topic comes up if you do.

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The Clinton camp surely fired that staffer after this kid botched the softball question he was supposed to lob up for Hillary. 

Presidential candidates are doing everything they can to get the attention of Millennials who will (hopefully) vote in the 2016 election. For Hillary Clinton, Ted Cruz and Ben Carson this includes an attempt at invading your holiday parties with festive seasonal sweaters. The real question is, are you supposed to endorse your favorite candidate or wear the sweater ironically like you would a normal ugly Christmas sweater?

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