The now-deleted tweet seems to have failed in being sensitive to the September 11 Australian release date with poster art displaying the Ninja Turtles falling from a fiery New York skyscraper.

Really? Teenage Mutant Ninja Turtles jump out of fiery NY tower in poster for film released Sep 11 #TMNT #TMNTMovie pic.twitter.com/r8H80v1sdw

— Suzanne Carbone (@SuzanneCarbone) July 29, 2014

@RealNickHodge @leslienassar is that starfish shape near Donatello a person being jettisoned violently from the building O_o

— Sophie G (@SophieAG) July 29, 2014

He's already got a hilariously insensitive track record: "black" Transformers who can't read, robot balls, and now, 9/11-causing TMNT.

— Patriotic Half-Eagle (@ValTalonheart) July 29, 2014