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That choice may seem quotidian next to Oxford's buzzworthy selection, selfie, but the editors argue that their word embodies the culture of 2013 in its own way. "Our data shows … that many of the most looked-up words in the dictionary are words that reflect the big ideas that are lurking behind the headlines," writes Editor-at-Large Peter Sokolowski in a statement. The editors link science, a word users looked up 176% more than last year, to political discussions of climate change and education, as well as Malcolm Gladwell's latest book, criticized as a misrepresentation of science.