Diligent Youtube commenters (and yours truly) have the hunch that this is actually a Husky and not a wild wolf, judging by its demeanor and size. That all said, chalk another one up on the "This Olympics is Totally Nuts" column.
These were actual pencils distributed during a 1990s anti-drug campaign at school. After realizing that the message subtly changes after getting sharpened, they had to be recalled. Now you can buy your own here, if that's your style.