Whoever handles the Patriots' social media is probably not having a very fun Friday at work - assuming they are still employed.
To celebrate their 1 millionth follower on Thursday, the Patriots asked people to retweet an image of a digital jersey to receive a customized version with their Twitter handle on the back.
They have since deleted the offensive tweet and apologized for the "filtering" error.
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.— New England Patriots (@Patriots) November 14, 2014