The Price is Right has been especially cringeworthy lately.

First we had this little gem a few days ago, where one contestant celebrated his win a bit prematurely, while his competitor made one of the worst bids we have seen.

Until now.

These two clueless contestants seem to think iPhones are made out of solid gold and unicorn tears.

"I hope the marketing people at Apple are watching this," said Drew Carey.

The reactions from the audience are priceless.

While most young people would be super excited to unwrap an Apple iPhone box on Christmas day, Grandma was not so pleased.

"I'm really not equipped to handle this," she said, noting that she uses a landline.

Fortunately for her, it wasn't exactly an iPhone, but it was still pretty sweet.

SPOILERS: She said no.

Followed up by: "CEO nobody cares about announces he is super gay and supports Linux."

For maximum effect, keep an eye on the dude on the left when "Utah Road Trip" becomes "It's Road Trip."