In an effort to highlight zero percent interest in India for an Xbox 360, Microsoft put its foot in its mouth. The copy reads like people have no interest in Xbox.
India and Pakistan do not like each other.
Ever since their split in 1947, the two countries have had a relationship that is angry at it's best, and deadly at it's worst. Pretty much any small glimmer of cooperation or communication between the two countries would be a step in the right direction.
Enter Coca-Cola, an unlikely diplomat in the conflict. Coca-Cola placed two vending machines with two-way displays at heavily populated points in Lahore, Pakistan, and New Delhi, India, through which people could wave to each other, make funny faces, dance, and trace peace symbols and happy faces too.
Whether it's genuine humanity or a cheesy publicity stunt, I think it's safe to say that anything positive between these two feuding nations is good, so maybe the soda behemoth deserves the benefit of the doubt.
Let us know what you think!
The Root Bridges of Cherrapunji refer to bridges that are woven from the roots of living rubber trees in the Cherrapunji rainforests of Meghalaya, India. Some of them are more than a hundred feet long, grow over decades and withstand the weight of fifty people. Not only are they environmentally friendly, the bridges are also quite utilitarian since the roots grow stronger over their lifespan. For more info, check out this BBC video.