"Today, we're thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you'll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera. You'll also find that we've added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you'll also be able to select your favorite scene from what you've recorded as your cover image so your videos are beautiful even when they're not playing."
This isn't a surprising move from Facebook; Twitter's video sharing app, Vine, has been blowing up in recent months, so it's only natural that Facebook would use its 1-billion photo-sharing cash cow to challenge Vine's rising popularity.
What does this mean for you? Crappy, potato-cam quality videos taken by friends saturating your news feed, most likely...
Cleveland-based web developer Will Smidlein thought he would poke around with Vine's code seeing as it was just released on the Android platform.
To test his meddling, Smidlein posted the full-length version of "Never Gonna Give You Up" to Vine, which technically only allows user video posts to be 6 seconds or shorter. It wasn't long before Twitter, creators of Vine, had one of their engineers contact Smidlein directly and asked him to please remove his video, as it was causing some "technical difficulties." Smidlein promptly deleted the video and was rather apologetic about the whole situation:
Don't feel too bad, Will. The engineers probably shouldn't have pushed such easily breakable code in the first place.