They should probably hire an employee network liaison to facilitate communication.
Interesting concept, but on some level it seems like a last-ditch attempt to make the worst aspects of management seem cool and hip. Sort of like telling a high school English class that Shakespeare was basically like a rapper.
It's really designed to make people stop in contemplation of the zen-like defiance of logic and wander away, rather than simply to order them not to go through the door-not-door.
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