And, when you've decided it's not too soon anymore, you can direct your eyes to the bottom half of this post...
...but seriously. R.I.P.
After the last Apple comparison, I decided to compare Apple with the rig I'm buying soon. Not only does Apple use inferior parts, but they want to charge $3000 more just for the name! Hell, I bet they aren't even using a good power supply for their computer! (Mine is 700 watts.)
Apple takes most of the flak for this marketing strategy, but the truth is that companies have been doing it practically since the concept of "companies" was invented. Economists even have a dedicated term for it.