Disclaimer: Sarah shops around for male genitalia so this video is not safe for work.
The campaign aims to close the wage gap by crowd funding an admittedly ludicrous number: $29,811,746,430,000. That number represents how much women lose when each of the US's 69 million female workers are paid nearly $500,000 less than men over their working careers.
The money raised from the Equal Payback Project will go towards funding the National Women's Law Center – a non-profit that works against employment discrimination and focuses on legislative issues to promote gender equality.
Aziz Ansari puts being a feminist in even simpler terms with his perfect analogy a little after two minutes in on this appearance on David Letterman.