halloween

Via: Target
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When you go to Target for one item, you'll end up leaving with a shopping cart full. That's just basic science.

But thanks to an actually delightful Halloween campaign from the store, you might just need two shopping carts on your next visit.

In a new campaign for Target's Halloween merchandise, the retailer takes viewers on an immersive, 360-degree video "choose your own adventure."

You just start at the video above, and follow the story from room to room in a haunted house.

In a world that's full of advertising, it's nice for a change of pace.

Just make sure to not block the entry way into the Dollar Spot, or some soccer moms could get violent.

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Over 8,500 lights and over 2,500 channels of computer animation light up this house to the tune of "Downtown" by Macklemore and Ryan Lewis.

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