blind

Via: TDW
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From our friends at The Daily What:

Marketing Campaign of the Day: To inform visually impaired patrons of their new braille menus, the South African arm of British burger chain Wimpy spelled out the news on their sandwiches using sesame seeds.
Via: LISTERINE® UK
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"We can’t all see a smile, but we wanted to create something so everyone could feel one. We believe in the power of smiles."

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