After some cryptic videos and viral images from Nike, the company officially revealed today that they will make and auction 1,500 pairs of Nike Mags to benefit the Michael J. Fox Foundation. The shoe is an exact replica of the futuristic design Marty McFly wore in Back to the Future II.
So, according to the story that's going around, this is actually just a very well-done advertisement for an Argentinian electronics chain. The production on it is surprisingly well-done however. Not that I'm secretly hoping that this is a viral tie-in a franchise reboot or anything... What do you think WINners?