They're Grrrrsh*tty

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They're Grrrrsh*tty
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This is one of those tattoos that's so bad, it's probably meant to be.

Good Thing He Didn't Get a Myspace Tattoo

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Good Thing He Didn't Get a Myspace Tattoo
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Help me out here — I'm trying to understand the significance of this tattoo. Is it just another post-modern pop culture reference placed out of its familiar context? Is it similar to getting a religious or political tattoo, such as a crucifix or anarchist symbol, to declare allegiance? Is it similar to getting a bar code tattoo, making a statement about the disenfranchisement and captivity of man in a highly organized society? Or, is this simply an example of guerilla marketing?