Oh man, this is great! It's perfect for... seeing texts the second they come in? Showing off your cell phone? Watching videos in a horrid orientation? Wait a minute, why is this useful again?
Having a bungee cord wrapped near a wheel without power steering. Well, that could be fun.
User themna was at the airport and forgot their plug-in phone charger. A little bit of wire, an iPhone charge adapter, and a PSP charger....Voila! Phone is charged!