This is from the show AKBingo!, a popular program featuring members of the popular idol group AKB48. Yes, that 48 is in reference to the number of members in the band and yes that means there's an army of pop singers with their own variety show overseas.
But really the important thing is that right now two of those divas are trying to blow an insect (cockraoch? Cicada?) into the other person's mouth, where they will be forced to eat the dang thing.
In other news, just another day on Japanese variety show television.