Bud Light was forced to apologize – yet again – for their “Up for Whatever” marketing campaign this week, after their beer bottle slogans caused a bit of an uproar online.
The above image was posted to Imgur/Reddit on Monday, showing a label that said: “The perfect beer for removing ‘No’ from your vocabulary for the night.”
While the company supposedly had good intentions here, people were quick to notice how this could very easily be misinterpreted.
“Sounds a lil rapey,” writes one commenter on Imgur.
Another pointed out the perils of drunk driving.
“Are you ok to drive?” “N…nnnn…NNNNN! Aww f*ck it yeah I’m good”
The bottle campaign launched last December, with more than 47 different messages on the labels “intended to inspire spontaneous fun.”
The spontaneous fun has now taken the form of Tweets and comments on Reddit poking fun at the poorly thought out campaign.
Back in March, Anheuser-Busch had to apologize for encouraging people to pinch strangers on St. Patrick’s Day, and now they’ve responded with a similar statement about they “missed the mark.”
The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage spontaneous fun. It’s clear that this message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior.
Of course, the damage had already been done, and the Internet let them know how they feel about it.
Here is a taste of some of the mockery on Twitter: