Bill Cosby attempted a simple little PR stunt on Twitter Monday, and it blew up in his face almost instantly.
Tweeting a link to a Cosby meme generator on his website (which has since been deleted), he asked his followers to turn his pictures into memes, by adding some text.
But this year, following news that he would be starring in a new NBC sitcom, Cosby's past has come back to haunt him, with old sexual assualt allegations resurfacing in the media.
So it probably wasn't the best time to ask people to get creative with Cosby's images. Has his social media team ever even heard of the Internet?
Here are a few examples of the resulting Cosby meme - he certainly got lots of attention for this stunt, but not in the way they had hoped.
In case you haven't been following along, the internet has reacted voraciously to popular YouTuber Sam Pepper. In one of his crude videos Pepper pinches girl's butts as a joke, and it was subsequently taken down by YouTube. Claiming that his prank was in fact part of a 'social experiment' he then uploaded a second video of the joke repeated on men.
Other YouTubers and fans are speaking out about their experiences with Sam Pepper like Dottie Martin revealing how Sam approached her at a meet and greet last year and asked her to go to the movies with him. Nothing too weird about that, except for the fact she was only 16 and he was 23. She then discusses how she felt uncomfortable after he continued to try and touch her. After excusing herself from the situation, he sent her intimidating and manipulative messages. See her full video below:
Popular YouTuber Laci Green also gave her take on the Sam Pepper issue, but more importantly she talks about the culture on YouTube with all these obscene 'Prankster' videos and people trying to go viral: