Welcome to this brave new world. Cornett-IMS, an ad agency based in Lexington, Kentucky came up with a novel idea for distributing ads around town: pay men $5 to walk around with a small advertisement card in their beards. Sounds like a joke, right? A&W doesn't think so; they've signed up as the campaign's first major business partner.
Hey, at least it's not permanent like a tattoo, right?