Though the shirt has been removed from their site (or sold out), Urban Outfitters got into hot water this weekend for this stained and damaged "vintage" Kent State sweater. The historically-minded among you will recognize Kent State as the site of a Vietnam War protest in 1970 that ended with the police shooting of four student protesters.
Urban Outfitters claims that the item's appearance is due to aging, stains, and miscoloration, though obviously it looks more than a little like the violent aftermath of the protest itself. Their official statement on the sweater doesn't help their case much:
TL;DR: Company known for ripping off art designs, pandering to bratty youths, and doing attention-grabbing things to gain publicity among other attention-grabbing bratty youths acts according to form. Carry on.
Having ripped jeans has been a fashion statement of danger and toughness in the past but it has never been more legit until now.
The Kamine Zoo in Hitachi, Japan recently took part in an unusual fundraiser: sell jeans that have been gnawed on by their lions, tigers and bears. Large sheets of denim were wrapped around objects like tires, logs and rubber balls for the animals to chew on. The deliberately torn material was then sewn into what they're calling "Zoo Jeans" and are to be sold at auction to raise money for the animals. No price has been set for the jeans.