Memories Pizza made waves this week when they openly declared they would deny catering service to gay weddings and other practices they say would infringe upon their religious beliefs - as is now within their legal right in Indiana. Predictably, late night television, the internet, and Twitter had a field day with the small business in an even smaller town.
Nowhere is that more apparent though on the company's Yelp page, which now resembles the twisted amalgamation of every internet comment thread you'd never want to read in your life ever. Above you can see but a fraction of the impotent web-rage that the pizza place has generated, both in support and dreision. Yelp staff has already undergone an extensive process to remove violent and threatening comments from the page, but what remains is horrifying enough on its own.
Memories set up a GoFundMe crowdsourcing page to cover the "financial loss endured by the proprietors' stand for faith," generating $240,000 in less than 24 hours. The more cynical among us might consider this a blatant cash grab and publicity stunt for a tiny pizza joint in an unknown town, but I mean... It costs a lot of money to generate this kind of controversy and garner support from American conservatives, right?
Pastor Jordan D Brown claimed to have gotten this awful cake from Whole Foods. He shared a picture of the cake with the statement:
That’s not the cake I ordered, @WholeFoodsand I am offended for myself & the entire #LGBT community
He also got a lawyer, and filmed this "unboxing" video as proof that the cake had not been tampered with.
Whole Foods, a notably progressive grocery store chain, has countered with a thorough investigation. They are now suing the pastor in regard to his claim, which they believe to be false. According to Uproxx, Whole Foods issued this statement:
After a deeper investigation of Mr. Brown’s claim, we believe his accusations are fraudulent and we intend to take legal action against both Mr. Brown and his attorney.
We stand behind our bakery team member, who is part of the LGBTQ community, and we appreciate the team members and shoppers who recognize that this claim is completely false and directly contradicts Whole Foods Market’s inclusive culture, which celebrates diversity.
Whole Foods also released a video showing Brown and the cashier while the cake was being purchased where neither one seemed to notice the odd wording on the cake.