By now, many of us know about Abercrombie & Fitch CEO Mike Jeffries. We also know how he recently revealed to the world that he's a superficial, elitist douchewad:
"Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don't alienate anybody, but you don't excite anybody, either."
Basically, Mike Jeffries thinks only hot, young, ripped, modelesque people should wear A&F clothes. Bad move, Mikey.
In light of Jeffries' exclusionary-and-proud views, Youtubers Greg Karber, James DeLorean and Daniel Lisi decided to take to the streets and give A&F a little brand readjustment... by giving out A&F clothes to the homeless.
That's right, welcome to hobo chic, Mike Jeffries! Enjoy being an awful human being!
Thanks to Karber, DeLorean and Lisi, #FitchTheHomeless is trending on Twitter. Well done, dudes.