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Via: adweek
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A Brazilian ad agency came up with a campaign for Olla Condoms called called "Unexpected Babies" to scare the crap out of Brazilian men.

The condom campaign targets "specific guys and creates actual Facebook profiles for their unborn children (by tacking "Jr." on to their names), who then attempt to friend daddy."

I'm pretty sure it's against Facebook's rules to create profiles for someone who doesn't exist. Also, pregnancy scares are THE WORST. Why would you manufacture false ones? ¡Basta

Via: MKG
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From Laughing Squid:

The project, which was created for Delta Air Lines at TED2014, used an algorithm to determine a "Soul Mate" for each user after their Twitter stream, and then displayed that social stream as well. After leaving, each half of the "Soul Mate" received a tweet connecting them.