This is an ancient and time-honored mom tactic.
Apple's newest iPhone 4S commercial milks the holiday spirit by having Santa use Siri as his personal spirit, asking it to check his naughty or nice list and for directions to the next house (apparently he skips over all of southeastern Washington and northeastern Oregon - naughty Northwesterners!)
This isn't the first time that Apple has tapped into seasonal feels for its holiday advertising. Last year's iPhone 4 ad also featured Santa (or someone dressed as him) while highlighting its FaceTime feature.
But where's the holiday Android advertising? Come on, Google, you're falling behind!