I MUST HAVE IT BECAUSE IT'S NEW

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All that matters is that you're telling me it's the iPhone 5! It doesn't actually have to be different.

The iPhone 5: Just Like the 4s, Only More Expensive!

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With all the technology we have, why not bring back Steve Jobs in hologram form to announce the new iPhone?

Apple, You're Not Even Trying Anymore Are You?

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With the iPhone 5 releasing today, it's only natural that the internet reacts accordingly: By pointing out how obnoxious Apple has gotten.