Hipsters rejoice! They've created an Instagram camera! Well kind of, because it's only a concept camera, but still it's one step closer to bringing the glory of that sepia toned brunch into the physical world.

Think of all the sepia toned brunch photos you can take!

Think of all the brunches you can photograph!

This birth needs more sepia!

How cathartic and artistic. Could use some more sepia tone though.

Even the CEO of Instagram can't keep it together when joking about having a billion dollars, and rightfully so. If I became Scrooge McDuck overnight I'd laugh too.